ShinRong Plastic Surgery hosted the “ShinCI·CARE” Quality Service Competition, enhancing both the warmth of care and the excellence of professionalism through competition.

In today’s increasingly competitive medical aesthetics industry, service quality has become a key factor in shaping a brand’s core competitiveness. To fully embody the service philosophy of “customer first, pursuit of excellence” and to comprehensively enhance client experience, on August 20, Chongqing ShinRong Plastic Surgery Hospital successfully hosted the event “Shin Tribute to Excellence · Craftsmanship for the Future | ‘ShinCI·CARE’ Quality Service Competition.”

The competition, presented in the form of scenario-based simulations, aimed to evaluate the implementation of service standards, strengthen service awareness among all staff, and foster a hospital-wide culture of adhering to service protocols, refining professional skills, and elevating the overall client experience.

Service as an Extension of Medical Excellence

At the opening of the competition, Mr. Li Xinhao, General Manager of Chongqing ShinRong Plastic Surgery Hospital, delivered a keynote address. He emphasized that while providing advanced medical techniques is essential, exceptional service etiquette serves as a vital bridge to convey warmth, build trust, and enhance patient satisfaction.

He noted that the “ShinCI·CARE” service system is one of the hospital’s core competitive strengths. This competition not only serves as an important assessment of the hospital’s overall service capability but also as a valuable opportunity to continuously advance service quality. Mr. Li expressed his hope that through this event, all staff will gain a deeper understanding of the importance of service, transform the outcomes of the competition into driving forces for daily practice, and work together to create a distinctive ShinRong high-quality medical service experience.

Enhancing Excellence Through Competition · Showcasing the Core of Service from Multiple Dimensions

The main segment of the competition featured a series of carefully designed stage performances by various hospital departments. Each scenario highlighted different service contexts, vividly demonstrating professionalism, humanistic care, and adaptability in service delivery.

Customer Service Department III – “In the Name of Shin, In the Honor of Jasmine, Service to Perfection”:
Through a simulated scenario of unexpected situations during client reception, the performance illustrated how ShinRong’s customer service staff applied professionalism and communication skills to resolve crises and preserve client relationships — an art of service excellence.

Customer Service Department I – “Sincerity Creates Beauty, Courtesy Builds Connection”:
The performance depicted how, when faced with client anxiety arising from differences in treatment expectations, sincere communication and professional collaboration can help rebuild trust. It reflected the service essence of “rooted in sincerity, treating all with courtesy.”

Operating Room Anesthesiology Department – “Guardians Under the Surgical Lights”:
This performance highlighted the trust and protection within the operating room, showcasing how medical staff integrate humanistic care into rigorous procedural practices, safeguarding patient safety with both professionalism and warmth.

Comprehensive Anti-Aging Team – “The Dual Warmth of Trust”:
The performance explored how cutting-edge aesthetic medical technologies can be combined with heartfelt humanistic care, allowing clients to experience the power of innovation while feeling a dual trust grounded in professionalism and sincerity.

Customer Service Department II – “The Warmth in Waiting”:
Focusing on the clients’ waiting experience within the hospital, this performance demonstrated how meticulously designed service can transform passive waiting into a sense of comfort and reassurance, reflecting a dedication to refining every service detail.

Plastic Surgery Team – “Craftsmanship in Action · Shin Tribute to Renewal”:
The performance showcased comprehensive care, from post-operative professional nursing to detailed psychological support, illustrating how the spirit of craftsmanship extends into service and helps clients achieve both physical and emotional transformation.

A Confluence of Arts · Illuminating Glory and Elegance

During the intermissions of the competition, the ShinRong Arts Troupe presented a diverse array of performances, enriching the cultural atmosphere of the event. The soulful erhu solo “The Grapes Are Ripe”, the fresh and lively bamboo flute solo “Weishan Lake”, the powerful vocal solo “Reed Flowers”, and the energetic dance “Me Gustas Tu” all showcased the versatility, talent, and youthful spirit of the ShinRong team.

Promoting Excellence Through Competition · Craftsmanship for the Long Term

As a 5A-rated medical aesthetic institution, ShinRong Plastic Surgery has always regarded exceptional service as a core pillar of brand development. The “ShinCI·CARE” Quality Service Competition was not merely a contest, but a comprehensive initiative to deepen service philosophy and elevate service standards across the entire hospital.

The successful execution of this event signifies that while ShinRong continues to strengthen its technical expertise, it is equally committed to cultivating service excellence, providing clients with a high-quality medical aesthetic experience that combines professional proficiency with humanistic care, and consistently leading the development of the industry.